Is TransUnion Stock Attractive After 2025 Data Investments and Recent Price Recovery?

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  • If you are wondering whether TransUnion is a value opportunity or a value trap at around $87 a share, you are not alone. This stock divides opinion, which is exactly why it is worth a closer look.

  • Over the past week the shares have gained 2.9%, adding to a 6.4% move over the last month. That still leaves the stock down 5.2% year to date and 7.9% over the last year, despite a 56.6% gain over three years.

  • Recent headlines have focused on TransUnion’s ongoing investments in data and analytics capabilities and its push into higher growth verticals such as fraud prevention and digital identity. This reinforces the idea that it is repositioning for a more data intensive future. At the same time, market commentary has flagged regulatory and macro risks for credit reporting businesses, which helps explain why the share price has been slower to recover than some other data and fintech names.

  • On our framework TransUnion scores a 3 out of 6 valuation scoresuggesting the market is only partly recognizing potential undervaluation. Next we will look at how different valuation methods stack up for TRU and finish with a more holistic way to think about what the stock may be worth.

Find out why TransUnion’s -7.9% return over the last year is lagging behind its peers.

A Discounted Cash Flow model estimates what a business is worth by projecting its future cash flows and then discounting those projections back to today in $ terms. For TransUnion, the model uses a 2 Stage Free Cash Flow to Equity approach, starting from last twelve months free cash flow of about $575.5 million and building up a trajectory of rising cash generation.

Analysts provide detailed forecasts for the next several years, and beyond that Simply Wall St extrapolates cash flows using gradually moderating growth assumptions. On this basis, TransUnion’s free cash flow is projected to reach around $1.64 billion by 2035. When all these future $ cash flows are discounted back to today, the estimated intrinsic value comes out at roughly $137.66 per share.

Compared with the current share price near $87, the DCF suggests the stock trades at about a 36.7% discount to its calculated fair value, which implies meaningful upside if these projections prove broadly accurate.

Result: UNDERVALUED

Our Discounted Cash Flow (DCF) analysis suggests TransUnion is undervalued by 36.7%. Track this in your watchlist or portfolioor discover 913 more undervalued stocks based on cash flows.

TRU Discounted Cash Flow as at Dec 2025
TRU Discounted Cash Flow as at Dec 2025

Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for TransUnion.


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